Deerfield Management is an investment firm focused on the Health Sector. Since its inception in 1994, it has had a vision to create a physical space that embodies its mission: advancing healthcare by bringing together a wide range of players within the healthcare ecosystem. Their dream was to help cure disease, full stop–and this was the place for it to happen.
Since its launch, Cure’s role as a hub of healthcare innovation and thought leadership has grown, and the project remains a benchmark in the life science sector that brings together vision, programming, and brand.
The biggest takeaway from my first meeting with the team was that Deerfield isn’t a real estate company and that the typical considerations and constraints didn’t factor into their decision-making. That was freeing; it let us push the vision further than the norm because Deerfield would back it up. Our content was robust due to the programming and support facilitated by Deerfield. The driving factor was Deerfield’s ability to curate the ecosystem to maximum effect.
From a strategic standpoint, Deerfield’s determination made it easy to develop a position and brand that we felt would live up to the big promises we put out there. They were not afraid to make big claims, and their confidence needed to permeate through everything.
The name Cure was carefully selected, and the period at the end of the logo indicated their unwavering commitment to curing disease. The logo was their statement of purpose: We will cure, period, no matter what it takes.
The biggest takeaway from my first meeting with the team was that Deerfield isn’t a real estate company and that the typical considerations and constraints didn’t factor into their decision-making. That was freeing; it let us push the vision further than the norm because Deerfield would back it up. Our content was robust due to the programming and support facilitated by Deerfield. The driving factor was Deerfield’s ability to curate the ecosystem to maximum effect.
Deerfield Management is an investment firm focused on the Health Sector. Since its inception in 1994, it has had a vision to create a physical space that embodies its mission: advancing healthcare by bringing together a wide range of players within the healthcare ecosystem. Their dream was to help cure disease, full stop–and this was the place for it to happen.
Since its launch, Cure’s role as a hub of healthcare innovation and thought leadership has grown, and the project remains a benchmark in the life science sector that brings together vision, programming, and brand.
Deerfield came to us with a grand vision that we typically only encounter in a much larger innovation-distinct context. They have a strong presence in the industry from the investment side and wanted to bring their depth of knowledge to bear by cultivating a tenant roster that furthered their corporate mission while benefiting those who interacted with the Cure ecosystem. They did not care about simply leasing office space but leasing space to the right people that would benefit the entire ecosystem.
The biggest takeaway from my first meeting with the team was that Deerfield isn’t a real estate company and that the typical considerations and constraints didn’t factor into their decision-making. That was freeing; it let us push the vision further than the norm because Deerfield would back it up. Our content was robust due to the programming and support facilitated by Deerfield. The driving factor was Deerfield’s ability to curate the ecosystem to maximum effect.
From a strategic standpoint, Deerfield’s determination made it easy to develop a position and brand that we felt would live up to the big promises we put out there. They were not afraid to make big claims, and their confidence needed to permeate through everything.
The name Cure was carefully selected, and the period at the end of the logo indicated their unwavering commitment to curing disease. The logo was their statement of purpose: We will cure, period, no matter what it takes.
All too often, the websites I’ve worked on have a singular purpose and short lifespan. We had other plans for Cure from the get-go. Building the ecosystem was merely the first step; once there was a critical mass, we began transitioning the site to support programming and establishing a strong presence within the broader life science environment. The Cure website was the clearinghouse for all ecosystem news and information, from event space management to managing their symposia series, collaboration residency, and Deerfield initiatives.
