I started my career in architecture, but quickly found my passion in storytelling—translating why design matters to the people who experience it. This took me from high-end developments in Nantucket and Dubai to building a production house turned creative agency in Norway and eventually leading the creative team of a boutique agency in New York.
My approach is simple: listen before speaking and think before acting. I believe that only through a genuine understanding can you uncover the root of a challenge and craft solutions that are not only effective but also meaningful, ensuring a lasting impact.
I live for a challenge, and cycling has long been my outlet for that drive. As a competitive cyclist, I’m fascinated by how technology and sports science intersect, allowing me to train smarter and lead a healthier lifestyle. This curiosity fuels my constant pursuit of improvement, both on and off the bike.
