After CBSK Ironstate’s success with 363 Lafayette, they embarked upon a second boutique office development in NoHo—360 Bowery. Following a similar, successful formula of appealing to nearby NoHo residents looking to walk to work, they enlisted Neoscape to develop a brand identity and subsequent campaign to bring the property to market.
360 Bowery’s location along the border of two distinct neighborhoods made for an exciting juxtaposition: NoHo's laid-back, quiet vibe paired with the gritty Bowery. The brand strikes a nice balance between the two while remaining faithful to the boutique nature of the offering.
Construction completed in 2024 and the entire building was leased to Chobani in Sept of 2024.
One thing we had going for us was a target tenant who would be minimally impacted by the office shake-up—small family offices and boutique fintech companies have slightly different criteria for finding space.
NoHo offers privacy and a low-key vibe that is hard to replicate outside a handful of exclusive neighborhoods in Manhattan. Paired with The Bowery's iconic nature and grittiness, we developed a distinctive, elevated mix but retained an edge.
Dealing with smaller, less corporate tenants allows for a more personal approach. You often speak directly to the final decision-maker, and the calculus differs. Convenience means being within walking distance of their home, and there’s minimal concern about employee commuting patterns. They want space that resonates with their brand in a neighborhood where they enjoy spending time.
We opted to forego much of the typical information we supply with an office campaign–these were locals who knew the neighborhood. Instead, we reminded them why they decided to live there first and why locating an office there was a natural choice.
One thing we had going for us was a target tenant who would be minimally impacted by the office shake-up—small family offices and boutique fintech companies have slightly different criteria for finding space.
NoHo offers privacy and a low-key vibe that is hard to replicate outside a handful of exclusive neighborhoods in Manhattan. Paired with The Bowery's iconic nature and grittiness, we developed a distinctive, elevated mix but retained an edge.
After CBSK Ironstate’s success with 363 Lafayette, they embarked upon a second boutique office development in NoHo—360 Bowery. Following a similar, successful formula of appealing to nearby NoHo residents looking to walk to work, they enlisted Neoscape to develop a brand identity and subsequent campaign to bring the property to market.
360 Bowery’s location along the border of two distinct neighborhoods made for an exciting juxtaposition: NoHo's laid-back, quiet vibe paired with the gritty Bowery. The brand strikes a nice balance between the two while remaining faithful to the boutique nature of the offering.
Construction completed in 2024 and the entire building was leased to Chobani in Sept of 2024.
We began working together in late 2020, pretty early into the pandemic. The office market was unsure of where it was going, and boutique properties like this always struggle to gain traction until potential tenants could tour a nearly complete building. We were a ways away from that.
One thing we had going for us was a target tenant who would be minimally impacted by the office shake-up—small family offices and boutique fintech companies have slightly different criteria for finding space.
NoHo offers privacy and a low-key vibe that is hard to replicate outside a handful of exclusive neighborhoods in Manhattan. Paired with The Bowery's iconic nature and grittiness, we developed a distinctive, elevated mix but retained an edge.
Dealing with smaller, less corporate tenants allows for a more personal approach. You often speak directly to the final decision-maker, and the calculus differs. Convenience means being within walking distance of their home, and there’s minimal concern about employee commuting patterns. They want space that resonates with their brand in a neighborhood where they enjoy spending time.
We opted to forego much of the typical information we supply with an office campaign–these were locals who knew the neighborhood. Instead, we reminded them why they decided to live there first and why locating an office there was a natural choice.
We showcased the offices and amenities as if they were private residences. We made a conscious choice not to focus on building metrics and functionality but to allow potential tenants to envision themselves there.
